Our take on the real ideas of February
6th March 2018

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An idea that went on the road

Justice4Grenfell’s hat-tip to “Three billboards…” showed how physical messages can be powerful in a digital world – with a little help from Frances McDormand.

Watch a video about it here.

An idea that got everyone really excited

Everyone: “A reboot of Crocodile Dundee?! Hell yes!”
Tourism Australia: “Fooled ya! It’s just an ad!”
Everyone: “Don’t care. GIVE US THE MOVIE.”

Watch the full trailer/ad here. 

An idea about the taking part

Under Armour launched its new branded content arm with Ice Blazers – a series about how two Nigerian women became the first to represent an African country in Olympic bobsleigh.

Watch the trailer here.

See more great ideas below…


Every month we run the rule over the best ideas from around the world - ideas that we think represent our real ideas™ ethos

An idea about generations...

The UK Coca-Cola Tattoo Studio offered free tattoos to the over 70s. Rapper Professor Green ensured the opening day had an edge to it by telling the press, “the Government doesn't care about poor people”.

Watch Professor Green get political.

An idea about the bigger picture...

PRS Foundation’s Keychange initiative wants music festivals to pledge gender parity on lineups by 2022. 45 festivals have already committed to do so this year.

Read all about Keychange here.


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