LEGO has built a life-sized Bugatti Chiron out of ‘Technic’ bricks (no glue!). It’ll carry two passengers and do more than 20km/h. Brand building – literally.
Supreme x New York Post (Donald Trump’s fave read) might just be the streetwear brand’s strangest collaboration to date – and that’s saying something (Supreme hammer, anyone?). But it felt right for a brand that does things differently.
London City Airport offered travellers a digital detox for their holidays by giving them a Light Phone that just makes & takes calls (it’s still £100, mind). In return, they had to pledge to be gadget-free for at least 48 hours.
ENOUGH with the tattoos. Coca-Cola offered them to the over 70s – and that was cool. Now Strongbow will ink you a ‘Dark Fruits’ logo, which is definitely not. Domino’s just got burned in Russia too. Just stop it, yeah?
The Cleveland Browns are a kind of NFL equivalent of Sunderland AFC. They’ve lost 31 out of 32 games in the last two years. So Bud Light has dropped ‘Victory Fridges’ around the city with padlocks that won’t be removed until they win. Cruel.