Travel and Leisure

TUI, SWISS, glh hotels

media, content, experiential, digital

Share this project:

We love travel (and travelling!) So much so, that our latest campaign has involved a complete renaming exercise for TUI. Yup, we’ve successfully named a whole new fleet for them. Not a conventional PR brief you’re probably thinking, but it shows the range of real ideas™ thinking at Launch. And an ambition and way of working that knows no bounds.

We currently look after London’s largest hotel group too, glh hotels, creating media moments and guest experiences to help ensure beds are always booked - and bars are always full. And we have a series of creative projects for SWISS, Switzerland’s national carrier, under our belts too.

We also turned around the image of Butlins over nearly a decade, and have maintained the edge for Virgin Holidays over several years, involving campaigning work, usually around Christmas and January sales time.

Oh, and who could forget Disneyworld Florida twinning with Swindon? That was us. Not to mention (but we will!) our globe-trotting team experience with Ramada Jarvis, easyHotel, Marriot, IHG and Travelzoo.

And Agency Campaign of the Year to boot (for Disneyworld Florida).

real ideas

Some of our classic work for Disney: twinning Disney World Florida with the 'magical' town of Swindon and finding the UK's most Disney-mad family.


More great ideas