BP. A great British company...


media, content, experiential

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…and Launch’s longest standing client, with 126 (and counting) creative campaigns – across fuels, retail, sponsorship, environmental, events, B2B, CSR and social media.

Our 14 years of ambitious thinking and exacting delivery has taken us right across the BP business, helping to keep this great British brand at the forefront of the media.

For the fuels team we conceptualised and developed the world’s first ever Green Driving Test, to get BP fuels in news, lifestyle, and motoring media – and talked about on social. Mission accomplished, with over 450 media and online pieces in its first year alone.

Our major retail campaign saw us re-launch BP’s forecourts – and its partnership with M&S. We also conceptualised and launched BP's carbon offset scheme called Target Neutral (and chaired the Advisory Committee), to critical acclaim, and managed its Fuels of the Future showcase at the 2012 Olympics. Most recently, we launched its revolutionary payment app BPme – publishing a book and creating an animation with the School of Life, celebrating the benefits of ‘me time’ (nudge, nudge - you save a lot of time with the app). An eager 40,000 customers downloaded the app in the first seven days.

Recently we conceptualised and launched Keep Britain Moving – a four-month campaign celebrating the best of the British Summer road trip. The family focused campaign was spearheaded by a bespoke, eight minute ‘mocumentary’ we produced with comedian Mark Dolan – bringing to life Brits love of I-spy, car snacks and ultimate road trip tunes. This featured across BP’s social channels resulting in one million Facebook views… and still counting. Oh, and we also created exclusive summer games and play sheets for families to download from BP to help unite families on the great British road trip (and put an end to fights over who has the iPad).

And, we are now the happy custodians of BP UK Retail’s social channels – applying 14 years of our deep brand understanding to ensure BP customers, including their 650,000 Facebook community, receive the highest level of service and brand engagement (as well as a few emojis!).

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Pharrell William’s 2013 summer smash 'Happy' was revealed as the UK's favourite car tune.


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