We live and breathe Real ideas™, so we created the first ever guided ‘creative tour’ of Soho.
Called The Creative Crawl (because it invariably ends up in a Soho pub), we have partnered with Blue Badge Guide and former City of London Corporation Comms Chief Greg Williams to create the 45-minute whistle stop creative tour of W1.
Designed as inspiration for those seeking to evoke the creativity of some of Soho’s greatest creative spirits, The Creative Crawl covers the haunts of icons such as David Bowie, Karl Marx, Dylan Thomas and Vivienne Westwood – enabling participants to soak up one of London’s most vibrant and colourful corners which inspired revolutions in fashion, sex, technology, art, politics and media.
As one of the few agencies still based in Soho, Launch will be offering up tours to clients free of charge. The Creative Crawl will also be available for non-clients for £450 for up to a group of four (drinks included).
Says Johnny Pitt, founder of Launch; ‘We obsess about ideas at Launch and as one of the few creative communications independents still actually based in Soho, we thought it was only right that we should open up our creative playground to a wider audience – combining a spot of culture with a few beers too.”