REAL IDEAS, EXACTINGLY DELIVERED
A love of ideas and a passion for delivering a great campaign was why we set up shop 17 years ago - and it’s never been more true than today.
In the old days we’d have been called a ‘PR company’ - but that’s just less relevant in today’s inter-connected, content driven world. We’re an ideas-led communications agency.
Around 25 Launchers, we’ve been thinking big in Archer Street, Soho for the last 12 years. We’re as fluent at long term brand building as we are at handling crises or taking a product in a completely new direction. Sure, we do a fair few launches and publicity stunts, but only when we think it will add real value to a client’s business.
When our clients say why they enjoy working with us, they say it’s because we don’t just deliver game changing ideas, but we’re equally good at getting the results too – and really great to work with.
Some agencies are good at the thinking, but poor at the delivery. Others can be great project managers but produce average creative. So the campaign gets stuck, momentum is lost, the idea loses direction – it becomes well, less real, less valuable.
At Launch, we aim high (very high) and we deliver. Ideas always become real with us.
We’re as fluent at complex reputational issues and long term brand building as we are at handling crises or taking a product in a completely new direction. Sure, we do a fair few launches and publicity stunts, but only when we think it will add real value to a client’s business.
As part of our commitment the real ideas™, we've also curated the first ever guided ‘creative tour’ of Soho.
Called The Creative Crawl, we've hooked up with Blue Badge Guide and former City of London Corporation Comms Chief Greg Williams to create the 45-minute whistle stop creative tour of W1. The Crawl even has its own map.
Designed as inspiration for those seeking to evoke the creativity of some of Soho’s greatest creative spirits, The Creative Crawl covers the haunts of icons such as David Bowie, Karl Marx, Dylan Thomas and Vivienne Westwood – enabling participants to soak up one of London’s most vibrant and colourful corners which inspired revolutions in fashion, sex, technology, art, politics and media.
Oh, and it's called The Creative Crawl because it inevitably ends up with a drink or two in a Soho pub.