Our take on the real ideas of September
5th October 2018


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An idea about nostalgia…

Everyone born in the last millennium remembers Blockbuster, the movie & game rental giant felled by video streaming. So it was a slick move by the Deadpool 2 team to open a new Blockbuster store for 2 days for its DVD release.

See Deadpool fans hanging out in Blockbuster

An idea about breaking free…

Queen’s Freddie Mercury once worked as a Heathrow baggage handler. So BA and the producers of the forthcoming Queen film spotted a chance to create some positive, shareable content by having staff perform I Want To Break Free.

See the ‘Freddies’ perform in the middle of the airport… 

An idea about sounding different…

If you’ve built a brand around innovation and quality of speakers, you can’t just ring the NASDAQ bell. So Sonos engineers redesigned the actual sound of the bell. Neat.

See how Sonos engineers redesigned the bell’s sound… 

See more ideas below…

 

Every month we run the rule over the best ideas from around the world - ideas that we think represent our real ideas™ ethos

An idea about insta-gratification…

People: I see a thing. I want the thing. Give me the thing.

EasyJet: Sure. Just grab us some Insta images and we’ll match it to holidays we can sell you.

See how it works

An idea that never gets old…

Animals are funny. Animals doing funny things are gold. So every year, the Comedy Wildlife Photography Awards put out the year’s silliest pictures from the natural world. And they still manage to make it about a cause.

ANIMALS ARE SO CUTE!!!



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