National Geographic magazine used hard-hitting imagery to launch its plastics campaign, but it also made a statement by swapping plastic for paper wraps for magazine deliveries.
With every brand desperately trying to cash in on the royal wedding, KFC came up with its own tribute – a limited edition, fine bone china ‘royal bucket’. Details included a special crest and a gold rim. Pure class.
When Liverpool’s Mo Salah won the Premier League’s Golden Boot, Adidas donated a pair of his boots to the British Museum. The Museum put them beside some ancient sandals to “tell a story of a modern Egyptian icon”.
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Greggs reinvented itself as ‘Gregory and Gregory’ and went undercover at a fancy food festival to launch its summer range. Cue various well-heeled punters spluttering into their roast tomato and feta salad.
When videos appeared showing millennials struggling to open Fray Bentos pie tins, new(-ish) owner Baxters jumped in, issuing tips and promising to redesign the iconic pastry receptacle.