You make a typo on 17,000 bags – you own it. ASOS cunningly dubbed its error a ‘limited edition’ and everyone went nuts for it.
If your logo has been around for 85 years, you don’t tend to mess with it. So it was brave of Lacoste to swap its iconic crocodile for 10 animals at risk of extinction.
You’re BetBright the bookmaker and the Cheltenham Festival is looming. How to get cut-through? Invent a robot jockey, of course! Now, where’s that heart….
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LEGO has announced that “botanical elements” – bushes and trees to you and me – will be made from ACTUAL PLANTS. OK, it’s plant-based plastic sourced from sugarcane, but it’s still a clever way to signal a departure from using crude oil as a base material.
Global fashion search platform Lyst teamed up with Sylvanian Families to dress the retro woodland creatures in lines from Gucci, Versace & Burberry (among others).