Justice4Grenfell’s hat-tip to “Three billboards…” showed how physical messages can be powerful in a digital world – with a little help from Frances McDormand.
Everyone: “A reboot of Crocodile Dundee?! Hell yes!”
Tourism Australia: “Fooled ya! It’s just an ad!”
Everyone: “Don’t care. GIVE US THE MOVIE.”
Under Armour launched its new branded content arm with Ice Blazers – a series about how two Nigerian women became the first to represent an African country in Olympic bobsleigh.
See more great ideas below…
The UK Coca-Cola Tattoo Studio offered free tattoos to the over 70s. Rapper Professor Green ensured the opening day had an edge to it by telling the press, “the Government doesn’t care about poor people”.
PRS Foundation’s Keychange initiative wants music festivals to pledge gender parity on lineups by 2022. 45 festivals have already committed to do so this year.