Our take on the real ideas of May
25th May 2017


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An idea about running…

Nike’s Breaking2 project came up 26 seconds short of breaking athletics’ ‘Mission to Mars’, but no-one could fault the ambition of this content-driven story of a brand pushing boundaries.

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An idea about what we can’t remember…

Shazam spent a day ‘struggling’ to remember songs. A clever, simple idea and a call-to-action for Alzheimer’s Research.

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An idea about mums at work…

LinkedIn’s new ‘company’ The Pregnancy Pause helps working mothers fill ‘gaps’ on the their CVs when they were elbows-deep in nappies. Suggested job descriptions included: “designer of human life”.

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Every month we run the rule over the best ideas from around the world - ideas that we think represent our real ideas™ ethos

An idea about an unlikely Tinder swipe…

“Horny and looking for love”, the world’s last male northern white rhino joined Tinder to save his species. No pressure then…

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An idea about living your brand…

Citymapper’s London bus is free, convenient, fast and stuffed full of gadgets (wireless charging anyone?). The literal embodiment of the app.

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Childish idea – grown-up message…

There are other ideas to get men thinking about testicular cancer, but not many will beat asking them to map out giant penises.

Read more here.



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