3 Mobile, Samsung and Netflix riffed on ‘Netflix & chill’ with a Bed ‘N’ Binge getaway – complete with a luxury yurt serving Netflix-inspired cocktails. See more here.
Cornwall’s Eden Project recruited locals to help it drop a (surprisingly convincing) UFO hoax ahead of its Journey Into Space attraction. See more here.
Five boroughs. Five photographers, One city. Beefeater Gin’s tie-up with Vice tells London’s story via “people, issues & built environment”. See more here.
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EasyJet is putting 7,000 kids’ books on 147 planes. Calling them ‘Flybraries’ was a nice touch, as was involving Dame Jaqueline Wilson and Puffin Classics. See more here.
For Muji, shops and showrooms are not enough. Two branded hotels will be kitted out with its minimalist wares and every item will be sold online. See more here.