Home is where the heart is at Launch. Our campaign work for estate agent Douglas & Gordon got the company leading the London property conversation, as well as helping them to sell houses. In fact, our story about London's smallest detached house (a tiny, former gravedigger's cottage in the middle of Chelsea) bumped the price up by more than £100,000 once it had featured in almost every UK paper and on the TV as far away as Norway and Australia!
While real estate starts with bricks and mortar, we turned that on its head when D&G opened a virtual office in Streatham. By working with national property writers AND hyperlocal influencers, we gave the CEO an opportunity to explain how the firm was shaking up the traditional high street estate agent model, while the brokers on the ground became local minor celebrities. And it's not often you can say that about an estate agent...
For several years we were tasked with guiding the reputation of leading property manager Firstport. This complex reputation management work saw the firm through some extremely challenging times, including the high-profile arrest of its former owner (never a dull day in PR), the holding company going into administration and a complete brand overhaul and restructure following a takeover. Yet, as always, we take everything in our stride, remaining fleet of foot, adept and good to work alongside.
We understand how to blend thought leadership and high octane creativity, too. Our home insurance projects for Zurich created and owned the territory of 'everyday risk'. That meant uncovering the most dangerous meal to cook at home (a roast dinner, as it happens) and revealing just how much the average person could gain if they sold the old toys stashed in their attic (it's £584 - get up there now!).
At the same time, our integrated B2B 'Future History Now' content platform for Zurich encompassed film, digital, media and social relations, opinion leaders and a series of live events to challenge the industry to think differently about pension planning. Working with experts, at the core lay the technique of visualization, getting people to imagine what their personal and professional scenario would be like, five years on.
Future and retrospective thinking. Expertly delivered.
Add in our work with the likes of Homebase, Bathstore, Clas Ohlson, DFS, Harvey Jones, and BSI (Kitemark) and you've got the best possible foundations (ahem) for property and services campaigns.