Created by us to mark Hyundai Motor UK’s 10th anniversary, our Streetcar Named Hyundai campaign was a world first.
Put simply (it wasn’t!) we created new technology, mapped, drove, photographed and filmed all 16,500 streets in central London, in the zero emission Hyundai ix35 Fuel Cell car to create jaw dropping content, including a 200 second time lapse video of the 32 day drive, as well as a 650,000 pixelated image mural.
Our activation seriously challenged the target audience’s brand perception of Hyundai and enhanced the company’s reputation for innovation.
The content was intensely PR’d and optimised for social, achieving some stunning results (see overleaf). It was also showcased at the company’s 10th anniversary celebrations in London, with ‘A Streetcar Named Hyundai’ becoming the overall theme for those celebrations, used across all collateral. Oh, and it was shortlisted for six major marketing awards in 2016 alone.