FMCG and Retail

Client:
eBay, Vision Express, BDO Retail, CDG

Services:
media, content, experiential, digital

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We’re a nation of shopkeepers. And Launch is an agency of food lovers and shoppers. So it’s perhaps unsurprising that our client experience naturally reflects that.

Ten years as Tesco’s lead agency in the UK, including all their CSR, as well as launching the Tesco Express format and their Venture Brands Business (football match predicting Llamas anyone?) has given us bags and bags of retail know-how, as well as media and social contacts.



Current retail clients include eBay, Vision Express, Café Rouge and BDO Retail - and we’ve extensive team experience with Caffè Nero, Yakult, Waitrose, Aldi, the Virgin Group, Nurofen, GSK, Popchips, Dr Oetker, KP Snacks, BAA Retail, Hammersons and Greggs.

We’ve also spent the last year showing off Bella Italia’s food offer (part of The Casual Dining Group), introducing new favourites to the media and social influencers.

By working with a handpicked (by us) selection of macro and micro influencers across parenting, lifestyle, health and fitness and food, as well as key journalists, we’ve created buzz and excitement around new ranges. This has encouraged reappraisal of the brand by highlighting that there is something for everyone and, ultimately, showcasing Bella as first choice for get-togethers with family and friends.

So, for a company that really knows their PR onions, come and knock on our shop door in Archer Street. You’d be welcome anytime.

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