A PIECE OF GENIUS: TWINNING DISNEY WORLD FLORIDA WITH... SWINDON

Client:
Disney World Florida

Services:
media, content, experiential

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This is one of our all-time favourites.

How do you get the UK to sit up and take notice of an American holiday resort? Twin it with Swindon, of course!

Our sales driving (and trophy bagging) campaign for Disneyworld Florida involved 500 UK towns entering our unique competition, vying to become Disneyworld Florida’s official ‘twin town’. The world-first PR initiative and PRCA Campaign of the Year, secured 400 pieces of quality editorial, including more than 30 prime time TV slots (Jonathan Ross launched it on his Friday night chat show), huge social engagement and critically, a rise in sales during the Christmas period. PR ROI of 28:1.



Over in Paris a year later, our ‘memories’ campaign drove buzz and excitement around Disneyland Paris’ Magical Moments Festival as we secured official Royal Wedding photographer, Hugo Burnand, as Disneyland Paris’ first ever Photographer in Residence.

Just a few months after he’d photographed Kate and Wills! A media frenzy ensued… (again).

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