BP. A great British company. And Launch’s longest standing client.


media, content, experiential

Share this project:

Our work with BP spans 117 (and counting) creative campaigns - across Fuels, Retail, Sponsorship, Environmental, Events, B2B & CSR.

That's 14 years of ambitious thinking and exacting delivery that has taken us right across the BP business. For the fuels team we conceptualised and developed the world’s first ever Green Driving Test, to get BP fuels in news, lifestyle, and motoring media – and talked about on social. Mission accomplished, with over 450 media and online pieces in its first year alone.

Our major retail campaign saw us relaunch BP’s forecourts – and their partnership with M&S. We also conceptualised and launched BP's carbon offset scheme called Target Neutral (and chaired the Advisory Committee), to critical acclaim, as well as their Fuels of the Future showcase at the 2012 Olympics.

When it comes to motorsport, we’ve delivered brand experiences for the company at the Goodwood Festival of Speed and many other events. We sit on interagency campaign development groups, and our PR toolkits and plans have been rolled out across Europe.

real ideas

More great ideas