BP. A great British company. And Launch’s longest standing client.

Client:
BP

Services:
media, content, experiential

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Our work with BP spans 117 (and counting) creative campaigns - across Fuels, Retail, Sponsorship, Environmental, Events, B2B & CSR.

That's 14 years of ambitious thinking and exacting delivery that has taken us right across the BP business. For the fuels team we conceptualised and developed the world’s first ever Green Driving Test, to get BP fuels in news, lifestyle, and motoring media – and talked about on social. Mission accomplished, with over 450 media and online pieces in its first year alone.



Our major retail campaign saw us relaunch BP’s forecourts – and their partnership with M&S. We also conceptualised and launched BP's carbon offset scheme called Target Neutral (and chaired the Advisory Committee), to critical acclaim, as well as their Fuels of the Future showcase at the 2012 Olympics.

When it comes to motorsport, we’ve delivered brand experiences for the company at the Goodwood Festival of Speed and many other events. We sit on interagency campaign development groups, and our PR toolkits and plans have been rolled out across Europe.

This year we've been working on a campaign called Keep Britain Moving for BP Ultimate. Grounded in a major piece of research and insight into what keeps Brits moving and makes journeys go smoothly, the campaign culminated with a fictional reality 'Mock-umentary’ series exploring what makes a great road trip – the snacks, the games, the banter.

Starring comedian Mark Dolan, the film was billed as a grown up ‘The Inbetweeners’ meets ‘The Trip to Spain’. With one million views (and counting), it was hosted on a specially-created Keeps Britain Moving online hub that also had infographics explaining the research and downloadable versions of classic in-car games for kids (and adults).

real ideas

Pharrell William’s 2013 summer smash 'Happy' was revealed as the UK's favourite car tune.


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